fallacies

Marketing

What We Know and Why They Matter: Understanding Advertisements With Fallacies

The purpose of advertisements is to influence, persuade, and even manipulate the decisions of consumers. Advertisers frequently use emotional appeal, psychological triggers, and sometimes faulty logic to accomplish this. Fallacies are deliberate or inadvertent mistakes in reasoning. Ads that contain…

Marketing

Recognizing Logical Fallacies in Advertising

The purpose of advertising is to influence, mold, and convince customer behavior. Marketers frequently employ narrative, imaginative imagery, and emotional appeals to accomplish this. But a lot of ads also use logical fallacies in advertising , which are mistakes in…