Selling Colleges: A Strategic Guide to Promoting Higher Education
Today’s competitive education market requires more than academic achievement to sell an institution. A purposeful mix of narrative, branding, and engagement is needed to attract students and their influencers—parents, counselors, and classmates. As a college administrator, marketing professional, or admissions…
A Dual Board Structure’s Strategic Benefit for Corporate Governance
The dual board structure has become an important organizational framework in the changing landscape of corporate governance, especially in major businesses and in a number of European and Asian jurisdictions. Transparency, accountability, and long-term company growth are all ensured by…