小紅應用：應用程式上的內容產生
與其他社交媒體平台相比，小紅應用程式鼓勵用戶生成內容 小紅書又稱小紅書、小紅書App。 本地中外企業都對這個社群電商平台著迷。 該網站是中國消費者的門戶，尤其是對科技、時尚、美容和健康領域的國際商品抱持很高期望的女性。 如果您不熟悉該平台，請按此處了解有關該平台的更多資訊。 了解更多：小红书买粉 這個社群電子商務網絡曾經只是一個以評論為中心的網絡，現已發展成為史上最成功的新創公司之一，估值達 30 億美元。 我們還認為，小紅書是社交電子商務運動的先驅，它在平台上提供了一個“安全的地方”，志同道合的客戶可以在這裡交換反饋並同時購買。 像 Chanel、Hugo Boss、Lancôme、Swisse、Innisfree 和 Colourpop 這樣的品牌要成為一個潛在實體並脫穎而出，就必須參與競爭。 現在你的機會來了，他們已經前進了十步，並在平台上站穩了腳跟。 讓我們從用戶的角度來看看這個平台，並評估他們如何使用它，然後再深入研究像您這樣的品牌應該為這個紅色小應用程式提供什麼樣的內容。 小紅書是一個用於產品推薦和發現的搜尋引擎。 品牌不應將小紅書視為電子商務平台，而應將其視為產品建議和發現搜尋引擎。 近幾個月來，該公司已經非常明顯地表明，電子商務並不是他們的主要重點。 在接受媒體採訪時，該公司代表強調，其主要是社交推薦平台，而不是電子商務平台。 介面和用戶行為很像 Pinterest，用戶搜尋他們感興趣的關鍵字或特定產品。 用戶的提要由平台的演算法自動定制，以顯示與他們正在搜尋和參與的內容相似的內容。 用戶可以透過向下滾動到每個帖子的底部來找到建議的類似帖子。 1。 調查 用戶可以使用該功能探索網路上最受歡迎的內容，這與 Instagram 和 TikTok 上的類似。 用戶從這一部分開始，這將引導他們進行後續操作。 2。 附近 小紅書根據地理將其材料分為幾個部分，並在每個部分中包含“註釋”。 3。 繼續 用戶可以透過關注KOL帳號查看其「備註」。…
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